Telefónica Lets Subscribers in Mexico Tweak Mobile Plans

Anthony Harrup of the Wall Street Journal publishes an insightful article on ItsOn’s recent partnership announcement with Telefónica Mexico and the launch of their new Movistar On brand. He identifies a competitive Latin American wireless market and how leveraging ItsOn’s platform will benefit Movistar On subscribers with more control and transparency with their plans.

View the original article here:  http://www.wsj.com/articles/telefonica-lets-subscribers-in-mexico-tweak-mobile-plans-1455055630?cb=logged0.7383055945392698

For non-WSJ subscribers, the article can be viewed here: http://www.4-traders.com/TELEFONICA-SA-68962/news/Telef-nica-Rolls-Out-New-Service-In-Mexico-s-Mobile-Market-21827015/