The Right Funding Sources Make All The Difference

Larry Myler, Contributing Editor at Forbes, focuses on ItsOn and the lessons other upstart tech companies can use when addressing funding matters. Coming off of a successful funding announcement, Larry identifies ItsOn as a company to take note of, both on the funding and technology fronts. He lists four critical lessons to be learned from ItsOn’s success:

  1. Bring on the right funding partners…and keep them happy.
  1. Prove your product and get it to market with the right customers—fast.
  1. Growth is a good problem to have…to a point. 
  1. Be ready to go international.

In summary, he writes “The moral of ItsOn’s story is simple: The right funding partners and rapid market execution can make everything possible.”

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