Press


May 20, 2016

Breakthrough mobile IT startup is a finalist in the Outstanding OSS/BSS Vendor category REDWOOD CITY, Calif., May 20, 2016 — ItsOn, the leader of transformative SaaS solutions in the telecommunications industry, has been shortlisted for a Leading Lights Award in the “Outstanding OSS/BSS Vendor” category. This award recognizes industry leaders and innovators enabling modern mobile services. The ItsOn platform is gaining recognition for its innovative cloud-client platform, which transforms mobile network operators across the globe into agile, cutting edge digital service providers. ItsOn’s technology virtualizes and automates key operator functions — billing, charging, rating, policy, activation, marketing and e-commerce — and provides an on-demand end-user experience complete with plan customization and contextual offers through an engaging client interface. No other solution on the market combines cloud-based software, on-device intelligence and a carrier-managed service creation environment to provide subscribers with such a personalized, responsive service experience. “Major operators from all over the world are shifting their global business strategies to increase agility and flexibility in service,” said Robert Oberhofer, ItsOn’s vice president of technical and product marketing. “This nomination, and our recently announced deployments with Telefónica Mexico, MTN, and Saudi Telecom Company (STC), further validates the shift toward digital transformation in the mobile industry.” The shortlisted nominees in each Leading Lights Award category were determined by a panel of established industry experts from hundreds of submissions. This year's Leading Lights Awards attracted a record number of entries, according to Ray Le Maistre, editor-in-chief of Light Reading. The winners and identities of this year's Light Reading Hall of Fame inductees will be announced at the Leading Lights awards dinner, Monday, May 23 at the Hotel Ella in Austin, Texas the night before Light Reading’s Big Communications Event. About ItsOn ItsOn is a proven leader in the telecommunications industry, having fundamentally changed how mobile services are delivered and consumed. The company launched its services platform for mobile operators in the U.S. and globally last year, and counts both Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA. For more information, please visit http://www.itsoninc.com or follow @ItsOnInc on Twitter.


May 18, 2016

Vendors selected for the “Cool Vendor” report are innovative, impactful and intriguing Redwood, Calif., May 18, 2016 – ItsOn, the leader of transformative SaaS solutions in the telecommunications industry, today announced it has been included in the list of "Cool Vendors" in the Communications Service Provider Operational and Business Infrastructure report by Gartner, Inc. Gartner’s “Cool Vendor” reports evaluate vendors that are innovative and impactful in their respective industries to help inform clients stay ahead of the IT technology curve. ItsOn’s end-to-end platform enables mobile network operators to rapidly evolve into modernized digital service providers (DSPs). Once deployed, ItsOn’s client-cloud architecture provides operators with the ability to engage with consumers in a highly contextual and personalized way while allowing carriers to design, test, launch and refine new digital services with unmatched agility. By offering the kind of digital experiences that consumers now expect, operators can meet or exceed the high engagement and personalization standards set by leading mobile application and over-the-top content providers. ItsOn operates in North America, Latin America, Africa and the Middle East and counts top-tier operators such as Telefónica Mexico, MTN, Saudi Telecom Company, Sprint and Virgin Mobile among its customers. “Consumers today expect more from their service providers: transparency, flexibility, control and ease of use across new digital channels. Carriers now accept and adopt digital transformation as a key part of their overall business strategy to address those expectations,” said Robert Oberhofer, VP of Technical Marketing and Sales at ItsOn. “We believe ItsOn’s operator deployments, combined with continued industry and analyst recognition like Gartner’s Cool Vendors report, validate our solution’s transformational impact. Gartner subscribers can access the report here. For additional background on ItsOn, visit www.itsoninc.com. Required Disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Cool Vendors in Communications Service Provider Operational and Business Infrastructure, 2016, Norbert J. Scholz, Martina Kurth, Sylvain Fabre, Neil Osmond, Charlotte Patrick, 11 May 2016 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.


May 4, 2016

Global Operator Reimagines Mobile Experience for Millennials Redwood City, CA – May 4, 2016 – Today, ItsOn and Saudi Telecommunications Company (STC), which serves more than 100 million customers, announced the imminent launch of a new digital mobile brand, Jawwy from STC, to be available before the end of the month. Jawwy from STC is designed to meet the increasing demands of mobile customers in Saudi Arabia. In this partnership, STC will use ItsOn’s cloud-based platform to build and launch the disruptive new carrier brand as part of its broader digital transformation. “We needed to develop a new offering for digitally-savvy young people,” said Dr. Khaled Biyari, CEO of STC Group. “The millennials of today’s Saudi Arabia exemplify the ongoing shift in consumer behavior and expectations. They live in an always-on, real-time world and they expect companies to cater to them in the same way. Jawwy is a significant part of STC’s current digital transformation and we believe this initiative will set the pace for the telecom sector in KSA and beyond.“ Saudi Arabia has one of the world’s highest penetration rates of smartphones, social media and online platforms, and Saudis under the age of 30 comprise around 65 percent of the population. This has led STC to adopt new approaches to better meet the evolving needs of young, digitally savvy customers, including the launch of Jawwy from STC. This launch will deliver new, innovative capabilities and services to this customer segment, including: Rapid service activation leveraging existing social network credentials Personalized plan creation and management Real-time transparency of plans and usage consumption Contextual and personalized mobile commerce bundles and offers New service sharing capabilities across devices, accounts or family members e-Commerce with delivery and pick-up options Online, social and peer-to-peer customer support Unlike other operators, customers do not need to purchase a new device to enjoy the benefits of the Jawwy service. These new digital experiences are made accessible to all consumers by simply purchasing a Jawwy SIM card and downloading the Jawwy application – all powered by the ItsOn platform. This first-of-its-kind app will be available in both iOS and Android versions. To ensure that this transformational initiative is deep-rooted and sustainable, STC has set up a dedicated digital business unit to design, develop and operate Jawwy. The new team’s mandate is to innovate by reimagining solutions for the current issues and evolving needs of a new generation. “ItsOn’s transformational technology is a leap forward for mobile service delivery in Saudi Arabia, allowing us to create a truly breakthrough digital mobile brand," said Subhra Das, CEO of Jawwy from STC. "Consumers across the world increasingly demand a better mobile experience with more control, transparency and personalization of their plans, which wouldn't normally be possible due to the limitations of legacy systems. ItsOn will help us deliver the most enjoyable mobile digital experience to our users.” As operators seek new opportunities to grow their business beyond traditional voice, text and data services, ItsOn enables them to deliver new digital capabilities, services and bundles to consumers through an amazing and appealing real time end-user experience. The platform automates key operator business and operational support functions - such as billing, charging, rating, policy, activation, marketing and on-device purchases - to deliver a superior digital consumer experience. Today’s announcement proves how ItsOn can rapidly integrate with mobile operators, enable them to launch a variety of new digital services, and provide a seamless, digital consumer experience. “Jawwy from STC is a visionary brand that believes in offering its customers simplicity, transparency and trust. The digital experiences it will deliver to its customers directly align with this intent,” said Greg Raleigh, CEO and founder of ItsOn. “We designed our platform and our company for just this type of partnership – to seamlessly integrate with operators, so they can quickly become a digital service provider, engage better with users and increase customer loyalty. STC and Jawwy deserve great recognition for implementing this innovative, customer-centric digital service delivery infrastructure and brand.” About STC   Headquartered in Riyadh, Saudi Telecom Group is the largest telecommunications company in the Middle East and North Africa based on market value, with revenues of 50,836,000,000 billion riyals ($13,556,000,000) in realizable revenue in 2015 and 9,334,000,000 billion riyals ($2,489,000,000 dollars) of net income. STC was established in 1998 and currently has about 100,000,000 customers worldwide and serves customers through a fiber-optic network that spans 137,000 kilometers across Asia, the Middle East and Europe. In Saudi Arabia (the group’s major market) STC operates the largest modern mobile network in the Middle East covering over 99% of the country’s populated areas in addition to providing 4G mobile broadband service to over 85% of the population of the Kingdom of Saudi Arabia. Besides its wholly-owned main operation in Saudi Arabia, STC’s investments include 100% ownership of Viva Bahrain, 51.8% of Viva Kuwait (along with a management contract), 35% of Oger Telecom Limited in UAE (which controls Turk Telecom, Avea in Turkey, Cell-C in South Africa, and 25% of Binariang GSM Holding in Malaysia which controls Maxis in Malaysia and Aircel in India). In addition to the above, STC has other investments in information technology, content, distribution, contact centers and real estate, all of which support its telecommunications operations across the Middle East. About Jawwy from STC Jawwy from STC is a new digital mobile experience for today’s digital millennials. We say it is ‘Personal mobile service, in an app.’ It has its own SIM, app and freshly designed digital channels for buying and receiving support. With the app, users can build, manage and share their plan in real time, giving them complete control over the services they buy and use. The app is available in iOS and Android versions. To know more, please visit jawwy.sa. About ItsOn ItsOn is a proven leader in the telecommunications industry, having fundamentally changed how mobile services are delivered and consumed. The company launched its services platform for mobile operators in the U.S. and globally last year, and counts both Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter.


March 30, 2016

Judges select ItsOn as a nominee in both Outstanding Contribution to Enabling Improved Customer Centricity and Improved Business Agility categories REDWOOD CITY, Calif., March 30, 2016 -- ItsOn announced today it has been selected as a nominee in both Outstanding Contribution to Enabling Improved Customer Centricity and Outstanding Contribution to Enabling Improved Business Agility categories of the TM Forum 2016 Digital World Awards. Formally known as the Excellence Awards, the TM Forum Digital World Awards distinguishes leading companies and their achievements in business and IT transformation, customer centricity and product and services innovation. ItsOn delivers a comprehensive, end-to-end platform that enables mobile network operators to rapidly evolve into highly agile and competitive digital service providers. Once deployed, ItsOn’s client-cloud architecture provides operators the agility to deploy, test and refine new digital services in ways that traditional carrier solutions can’t. ItsOn’s features are created to enhance and improve the end-user experience. Using the platform, operators deliver an engaging, responsive customer experience with more flexible plans and access to new digital services and m-commerce offerings. “Though many legacy vendors compete for these distinctions, we're proud to be one of the only two vendors which was recognized for improving both customer centricity and operator agility,” Robert Oberhofer, ItsOn Vice President of Technical Sales and Marketing said about the nominations. Both of the award nominations are categorized under TM Forum’s Enabling Digital Business Awards. These awards recognize the outstanding contribution by companies who are provided the foundation of the digital revolution. The winners will be announced at the Digital World Award Gala Dinner at TM Forum Live! on May 9, 2016. See entire list of nominees here. “Congratulations to TM Forum’s Digital World Award nominees,” said Nik Willetts, deputy CEO at TM Forum. “TM Forum is based on the work and success of its members, and we are thrilled to see such high caliber results achieved by these global innovators. It’s clear that these companies will continue to pave the way forward for us as the digital industry evolves.” About TM Forum Digital World Awards 2016 TM Forum Digital World Awards 2016, formerly known as the Excellence Awards recognizes companies for their innovative achievements in business, IT transformation, customer centricity and product and services innovation. This year’s award categories will reflect the digital transformation impacting members across multiple industries. TM Forum is a global industry association for digital business, connecting talented individuals, leading companies, and diverse ecosystems to accelerate our members’ successful digital business transformation. About ItsOn ItsOn is a proven leader in the telecommunications industry, having fundamentally changed how mobile services are delivered and consumed. The company launched its services platform for mobile operators in the U.S. and globally last year, and counts Telefonica Mexico, MTN, Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA. For more information, please visitwww.itsoninc.com or follow @ItsOnInc on Twitter. ItsOn Press Contact Alex Ingram for ItsOn 781.966.4147 itson@inkhouse.com


March 8, 2016

Robert Oberhofer to join panel on hybrid and private cloud strategy REDWOOD CITY, Calif., March 8, 2016 -- On Wednesday, March 9, Robert Oberhofer, VP of Technical Sales and Marketing at ItsOn Inc., will speak at the Telecom Council of Silicon Valley's Cloud Forum: Elastic Compute and XaaS event at the Ericsson office in San Jose, CA. Oberhofer will be joined onstage by other industry experts for a panel moderated by Derek Kerton, Managing Partner at the Kerton Group. In this conversation, titled "Rightsizing the Cloud – Hybrids and Private," Oberhofer and the other participants will discuss how to strike the right balance of public and private cloud, and how cloud providers can design services and pricing plans that meet the enterprise's needs. The Cloud Forum will provide an opportunity for Oberhofer and other industry thought leaders to review the latest in cloud technology for telcos and how it lowers capital costs, centralizes intelligence and offers unprecedented scalability and computational power. The panel will also include discussions on data centers, microservices, hybrid solutions, visualizations and the notable variety of XaaS capabilities available to modern service providers. Who: Robert Oberhofer, VP of Technical Sales and Marketing, ItsOn What: "Rightsizing the Cloud – Hybrids and Private" panel discussion When: Wednesday, March 9 at 9:40 a.m. PT Where: Ericsson corporate campus, 200 Holger Way, San Jose, CA If you'd like to register or learn more about this event, please go here. To request a meeting at the event, please email itson@inkhouse.com.   About ItsOn ItsOn is a proven leader in the telecommunications industry, having fundamentally changed how mobile services are delivered and consumed. The company launched its services platform for mobile operators in the U.S. and globally last year, and counts Sprint, MTN, Telefónica Mexico and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA. For more information, please visit http://www.itsoninc.com or follow @ItsOnInc on Twitter.


February 9, 2016

New wireless services will enable superior digital experience, increased control for mobile users Redwood City, CA - February 9, 2016 – One of Mexico’s largest mobile operators, Telefónica Mexico, and mobile IT cloud solution provider, ItsOn Inc., today announced the launch of a unique suite of personalized wireless services that will be marketed via Telefónica’s Movistar brand and channels. This new service will empower customers to instantly buy and manage mobile plans directly from their smartphones, giving them total control over their wireless bills. Telefónica Mexico will be the first Latin American mobile operator to offer ItsOn-powered, end-to-end digital services. Telefónica Mexico is unveiling these new, innovative digital services under the “Movistar On” brand name and supporting the launch with a large consumer marketing campaign. “Our customers want more control over their mobile plans and monthly bills, and the ability to purchase and manage services via their smartphones is extremely attractive to them,” said Hernan Ozon, Chief Marketing Officer for Telefónica Mexico. “ItsOn is the leader in providing this type of digital experience that is so important when engaging with customers. We also chose ItsOn’s solution because it allows us to quickly and flexibly design and deploy new services, offers and network access policies for millions of subscribers. These elements are part of our strategic initiatives to become more attractive to end users. They also enable us to more nimbly respond to rapidly changing market trends, helping us to can gain market share in the competitive wireless market.” ItsOn’s platform virtualizes and automates key operator business and operational support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. Operators such as Telefonica Mexico can overlay ItsOn’s platform on top of their existing IT systems to efficiently launch innovative services, accelerate mobile commerce growth and provide an enjoyable digital consumer experience. “We’ll be immediately powering Telefónica Mexico’s vision for delivering superior user experiences, through unprecedented control and transparency in how wireless network subscribers purchase, activate and manage their mobile plans and other associated mobile commerce purchases,” said Greg Raleigh, CEO and founder of ItsOn. “The ItsOn platform has been seamlessly integrated with the Telefónica mobile network to enable unprecedented user-friendly digital service offerings for the wireless market in Mexico. This global first provides Telefónica with powerful and disruptive digital service differentiation in the competitive Latin American wireless market." The market for mobile operators is evolving rapidly as new forms of competition grow and customer expectations continue to require instantly actionable service and commerce offers. The ability to deploy entirely different customized services in weeks instead of years, and to give customers more granular control over their services and spending, is becoming essential to operator success. About Telefónica Telefonica is one of the largest telecommunications companies in the world in terms of market capitalization and number of customers. With fixed and broadband networks, and an innovative portfolio of digital solutions, the company focuses its strategy on securing its leadership in the digital world. With operations in 24 countries and more than 327 million customers, Telefonica has a strong presence in Spain, Europe and Latin America, where it has an important growth strategy. Telefonica is a 100% listed company with more than 1.5 million direct stakeholders, and ordinary shares traded in different stock markets, including London and New York, among others. About ItsOn ItsOn is a proven leader in the telecommunications industry, having fundamentally changed how mobile services are delivered and consumed. The company launched its services platform for mobile operators in the U.S. and globally last year, and counts both Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter.


February 3, 2016

ItsOn platform nominated in Best Mobile Cloud Service or App category REDWOOD CITY, Calif., Feb. 3, 2016 /PRNewswire/ -- Mobile IT leader, ItsOn, was selected as a finalist in the "Best Mobile Cloud Service or App" category for the 2016 GSMA Glomo Awards. This category recognized the best innovations for the past year in consumer and enterprise facing cloud services across the mobile industry. The ItsOn platform was recognized for how its cloud-client platform transforms carriers into responsive and engaging Digital Service Providers by enabling them to deliver customized services and offerings directly to subscribers' devices. Through its cloud-based software, on-device intelligence and a carrier-managed service creation environment, ItsOn's technology virtualizes and automates key operator business and operational support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. "Mobile operators are looking to unlock true business agility and deliver great digital consumer experiences," said Robert Oberhofer, ItsOn vice president of product marketing. "Being nominated for this Glomo award as well as our continued work with large operators such as MTN, continues to demonstrate the current industry need for digital transformation. We are honored to be recognized as a leading cloud solution at the forefront of mobile innovation." Out of hundreds of submissions, a panel of distinguished, independent judges recognized ItsOn as one of the top innovators in mobile cloud services and applications. The Glomo Awards are the mobile industry's longest established awards platform recognizing everything from game changing mobile devices to applications and services. The winners will be announced during Mobile World Congress in Barcelona at the Glomo Awards Ceremony on Tuesday, February 23. "Congratulations to all of the nominees for the 2016 Glomo Awards," said Michael O'Hara, Chief Marketing Officer, GSMA. "With more than 930 entries this year – a new record – the competition is greater than ever, reflecting the tremendous diversity and pace of innovation across the mobile world. We are particularly excited to be celebrating the 21st year of the awards with a dynamic new format that will recognise and honour achievement throughout Mobile World Congress." About ItsOn ItsOn is a proven leader in mobile digital transformation, having fundamentally changed how mobile services are delivered and consumed. Founded in 2008, the company launched its services platform for mobile operators in the U.S. and globally in 2014, and counts MTN, Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA.For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter. ItsOn Press Contact: Caty Dickensheets for ItsOn 415.299.6218 itson@inkhouse.com


January 21, 2016

Global Mobile Operator Enhances Customer Experience With Proven Cloud Technology Redwood City, CA – January 21, 2016 – ItsOn announced today that it has signed a group agreement with MTN Group, Africa’s largest mobile operator with more than 230 million customers throughout Africa and the Middle East. MTN will use ItsOn’s cloud-based solution to increase subscribers and revenue by selling both enhanced mobile connection services and new digital content through a personalized and affordable on-device commerce experience. ItsOn’s platform virtualizes and automates key operator business and operational support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. Operators overlay ItsOn’s platform on top of their existing IT systems to quickly launch innovative services, accelerate mobile commerce growth and provide an enjoyable digital consumer experience. Mobile operators around the world are seeking the most effective technology for quickly providing a great mobile digital experience to their subscribers. ItsOn’s platform includes a device application and virtual connected cloud service, which can instantly deliver a number of seamless operator-consumer transactions, including simple discovery of mobile services, contextual commerce offers, easy payment options, loyalty offers, compelling customer retention strategies, segmented marketing and best-in-class support. Until now, efficiently creating and launching these digital experiences has been a challenge because siloed legacy operator IT infrastructure components require long internal development projects and expensive recurring contractual costs. ItsOn’s platform provides the world’s first complete end-to-end cloud-based SaaS solution to remove these traditional barriers and enable a rapid digital transformation of the mobile operator business model. “As we expand into emerging markets, we’re seeing an untapped base of new smartphone users with a growing appetite for new services and digital content,” said Albert Fernandez, Group Chief Consumer Officer of MTN. “We want to make it easier for our customers to access these services and content, act on contextual offers and purchase new goods directly from their device. We believe ItsOn’s platform is the best solution for this need on the market today.” MTN will deploy consumer offers leveraging ItsOn’s technology initially in South Africa, with expected expansion to other countries thereafter. “Our mission at ItsOn is to help our mobile operator customers create, market and sell new products and services through an enjoyable, instant mobile experience that connects the next billion internet users,” said Greg Raleigh, Founder and CEO of ItsOn. “We’re proud to be working with MTN and we are honored that they have chosen our technology to power their vision for a digital on-ramp of new services for their users.”   About the MTN Group Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30 September 2015, MTN recorded 233 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. Visit us at, www.mtnbusiness.com and www.mtn.com or follow us @MTNGroup About ItsOn ItsOn is a proven leader in mobile digital transformation, having fundamentally changed how mobile services are delivered and consumed. Founded in 2008, the company launched its services platform for mobile operators in the U.S. and globally last year, and counts both Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter.


December 10, 2015

Investment will finance mobile solutions provider's global expansion REDWOOD CITY, Calif., Dec. 10, 2015 /PRNewswire/ -- ItsOn announced today that it has raised $12.5 million in a Series D funding round led by Delta Partners Capital Limited with follow-on investments from Verizon Ventures, Andreessen Horowitz, Tenaya Capital and other existing investors. ItsOn's technology empowers operators to deliver enhanced digital experiences with real-time, on-device mobile commerce for wireless services, content and apps. ItsOn currently operates its award-winning cloud-based solution, known as the ItsOn Smart Services™ platform, primarily from North America data centers. Working closely with specific customers, ItsOn will use this investment to install new global data centers to support market launches in South America, Middle East, Africa and Europe. "Mobile customers are looking for a better way to purchase wireless services and interact with their service providers. The ItsOn solution addresses this exact need," said Kristoff Puelinckx, Co-Founder and Partner at Delta Partners. "We are seeing a growing urgency among mobile operators to undergo a digital transformation and dramatically improve their end-user engagement. ItsOn's mobile commerce platform is at least five years ahead of every other player in this space. It enables operators to deliver enhanced digital experiences and offers to customers and engage them using contextual marketing for new products, services and incentives. With its proven technology for mobile operators, ItsOn is poised for rapid growth." As people now use smartphones for all of their daily activities, they increasingly expect companies to provide a great digital experience. However, many mobile operators still rely on time-consuming and inconvenient store visits or customer service calls for the purchase and management of products and services. Operators are also now recognizing that providing greater transparency and more compelling service and mobile commerce choices directly on customers' smartphones leads to greater success and more market share. "ItsOn has developed a solution for the way mobile operator services can be quickly developed, delivered and marketed to consumers, SMBs and IoT companies," said Ed Ruth, Director at Verizon Ventures. "We first invested in ItsOn seven years ago. They pioneered a virtual end-to-end carrier IT solution focused on service offer agility, engaging consumer experiences and real-time, on-device m-commerce growth opportunities. Since then we have seen ItsOn further innovate a cloud solution for OSS, BSS and user engagement that has moved the mobile service market forward, and we are pleased to continue investing in ItsOn." ItsOn's commercial solution is a comprehensive digital transformation platform for wireless operators that includes an integrated cloud service, on-device software, and an easy-to-use, mobile operator interface called the Service Design Center. These three components connect to IT and business systems, so operators can provide the best digital experience, with a faster time to market for services, offers and mobile commerce growth. "There's a rapidly growing demand for our technology as wireless service providers face increasing end-user expectations, new opportunities and new competition," said Dr. Greg Raleigh, Founder, CEO and Chairman of ItsOn. "This new investment round from Delta Partners Capital, Verizon and our other existing investors enables us to more rapidly expand global customer deployments while continuing to develop more innovations and maintain our lead in mobile network digital transformation technology." About Delta Partners Capital Limited Delta Partners is the leading Advisory and Investment firm specialized in telecoms, media and digital with offices in the Middle East,Africa, Europe, Asia, Latin America and the United States of America. Delta Partners' unique combination of Management Consulting, Corporate Finance1 and Private Equity2 creates unparalleled value for its clients, investors and business partners. For more information, please visit www.deltapartnersgroup.com Delta Partners Corporate Finance Limited1 and Delta Partners Capital Limited2 are members of the Delta Partners Group of companies and are authorised and regulated by the DFSA. About Verizon Ventures Verizon Ventures LLC seeks and invests in promising entrepreneurial companies that are tackling some of today's biggest challenges for Verizon's consumer and enterprise customers. Over the last decade Verizon Ventures has invested in more than forty companies covering a range of industries, technologies and market segments. Verizon Ventures offers support to its portfolio companies with technology and product development, market planning and sales, and access to the networks and platforms of Verizon Communications. For more information visit www.verizonventures.com. About ItsOn ItsOn is a proven leader in mobile digital transformation, having fundamentally changed how mobile services are delivered and consumed. Founded in 2008, the company launched its services platform for mobile operators in the U.S. and globally last year, and counts both Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter.