Press


January 21, 2016

Global Mobile Operator Enhances Customer Experience With Proven Cloud Technology Redwood City, CA – January 21, 2016 – ItsOn announced today that it has signed a group agreement with MTN Group, Africa’s largest mobile operator with more than 230 million customers throughout Africa and the Middle East. MTN will use ItsOn’s cloud-based solution to increase subscribers and revenue by selling both enhanced mobile connection services and new digital content through a personalized and affordable on-device commerce experience. ItsOn’s platform virtualizes and automates key operator business and operational support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. Operators overlay ItsOn’s platform on top of their existing IT systems to quickly launch innovative services, accelerate mobile commerce growth and provide an enjoyable digital consumer experience. Mobile operators around the world are seeking the most effective technology for quickly providing a great mobile digital experience to their subscribers. ItsOn’s platform includes a device application and virtual connected cloud service, which can instantly deliver a number of seamless operator-consumer transactions, including simple discovery of mobile services, contextual commerce offers, easy payment options, loyalty offers, compelling customer retention strategies, segmented marketing and best-in-class support. Until now, efficiently creating and launching these digital experiences has been a challenge because siloed legacy operator IT infrastructure components require long internal development projects and expensive recurring contractual costs. ItsOn’s platform provides the world’s first complete end-to-end cloud-based SaaS solution to remove these traditional barriers and enable a rapid digital transformation of the mobile operator business model. “As we expand into emerging markets, we’re seeing an untapped base of new smartphone users with a growing appetite for new services and digital content,” said Albert Fernandez, Group Chief Consumer Officer of MTN. “We want to make it easier for our customers to access these services and content, act on contextual offers and purchase new goods directly from their device. We believe ItsOn’s platform is the best solution for this need on the market today.” MTN will deploy consumer offers leveraging ItsOn’s technology initially in South Africa, with expected expansion to other countries thereafter. “Our mission at ItsOn is to help our mobile operator customers create, market and sell new products and services through an enjoyable, instant mobile experience that connects the next billion internet users,” said Greg Raleigh, Founder and CEO of ItsOn. “We’re proud to be working with MTN and we are honored that they have chosen our technology to power their vision for a digital on-ramp of new services for their users.”   About the MTN Group Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30 September 2015, MTN recorded 233 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. Visit us at, www.mtnbusiness.com and www.mtn.com or follow us @MTNGroup About ItsOn ItsOn is a proven leader in mobile digital transformation, having fundamentally changed how mobile services are delivered and consumed. Founded in 2008, the company launched its services platform for mobile operators in the U.S. and globally last year, and counts both Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter.


December 10, 2015

Investment will finance mobile solutions provider's global expansion REDWOOD CITY, Calif., Dec. 10, 2015 /PRNewswire/ -- ItsOn announced today that it has raised $12.5 million in a Series D funding round led by Delta Partners Capital Limited with follow-on investments from Verizon Ventures, Andreessen Horowitz, Tenaya Capital and other existing investors. ItsOn's technology empowers operators to deliver enhanced digital experiences with real-time, on-device mobile commerce for wireless services, content and apps. ItsOn currently operates its award-winning cloud-based solution, known as the ItsOn Smart Services™ platform, primarily from North America data centers. Working closely with specific customers, ItsOn will use this investment to install new global data centers to support market launches in South America, Middle East, Africa and Europe. "Mobile customers are looking for a better way to purchase wireless services and interact with their service providers. The ItsOn solution addresses this exact need," said Kristoff Puelinckx, Co-Founder and Partner at Delta Partners. "We are seeing a growing urgency among mobile operators to undergo a digital transformation and dramatically improve their end-user engagement. ItsOn's mobile commerce platform is at least five years ahead of every other player in this space. It enables operators to deliver enhanced digital experiences and offers to customers and engage them using contextual marketing for new products, services and incentives. With its proven technology for mobile operators, ItsOn is poised for rapid growth." As people now use smartphones for all of their daily activities, they increasingly expect companies to provide a great digital experience. However, many mobile operators still rely on time-consuming and inconvenient store visits or customer service calls for the purchase and management of products and services. Operators are also now recognizing that providing greater transparency and more compelling service and mobile commerce choices directly on customers' smartphones leads to greater success and more market share. "ItsOn has developed a solution for the way mobile operator services can be quickly developed, delivered and marketed to consumers, SMBs and IoT companies," said Ed Ruth, Director at Verizon Ventures. "We first invested in ItsOn seven years ago. They pioneered a virtual end-to-end carrier IT solution focused on service offer agility, engaging consumer experiences and real-time, on-device m-commerce growth opportunities. Since then we have seen ItsOn further innovate a cloud solution for OSS, BSS and user engagement that has moved the mobile service market forward, and we are pleased to continue investing in ItsOn." ItsOn's commercial solution is a comprehensive digital transformation platform for wireless operators that includes an integrated cloud service, on-device software, and an easy-to-use, mobile operator interface called the Service Design Center. These three components connect to IT and business systems, so operators can provide the best digital experience, with a faster time to market for services, offers and mobile commerce growth. "There's a rapidly growing demand for our technology as wireless service providers face increasing end-user expectations, new opportunities and new competition," said Dr. Greg Raleigh, Founder, CEO and Chairman of ItsOn. "This new investment round from Delta Partners Capital, Verizon and our other existing investors enables us to more rapidly expand global customer deployments while continuing to develop more innovations and maintain our lead in mobile network digital transformation technology." About Delta Partners Capital Limited Delta Partners is the leading Advisory and Investment firm specialized in telecoms, media and digital with offices in the Middle East,Africa, Europe, Asia, Latin America and the United States of America. Delta Partners' unique combination of Management Consulting, Corporate Finance1 and Private Equity2 creates unparalleled value for its clients, investors and business partners. For more information, please visit www.deltapartnersgroup.com Delta Partners Corporate Finance Limited1 and Delta Partners Capital Limited2 are members of the Delta Partners Group of companies and are authorised and regulated by the DFSA. About Verizon Ventures Verizon Ventures LLC seeks and invests in promising entrepreneurial companies that are tackling some of today's biggest challenges for Verizon's consumer and enterprise customers. Over the last decade Verizon Ventures has invested in more than forty companies covering a range of industries, technologies and market segments. Verizon Ventures offers support to its portfolio companies with technology and product development, market planning and sales, and access to the networks and platforms of Verizon Communications. For more information visit www.verizonventures.com. About ItsOn ItsOn is a proven leader in mobile digital transformation, having fundamentally changed how mobile services are delivered and consumed. Founded in 2008, the company launched its services platform for mobile operators in the U.S. and globally last year, and counts both Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter.


November 16, 2015

REDWOOD CITY, Calif., Nov. 16, 2015 PRNewswire -- Mobile IT leader, ItsOn, was selected as the winner for Best Cloud Innovation at the 2015 Telecoms.com Awards. Over 200 industry executives attended the awards ceremony with Scott Bicheno, Editorial Director of Telecoms.com, presenting ItsOn their first place award. ItsOn's platform enables wireless carriers to fundamentally change how mobile services are marketed, delivered and consumed. Telecoms.com recognized the company for how its cloud-client solution transforms carriers into Digital Service Providers by enabling new personalized services and targeted mobile commerce offers that are delivered directly to subscriber devices in real time. Through its cloud-based software, intelligent mobile device service app and a carrier-managed Service Design Center, ItsOn's technology allows carriers to rapidly adapt to ever changing market preferences to deliver the mobile experiences that consumers want from their service provider. "We are honored that ItsOn's digital transformation platform has been awarded the Best Cloud Innovation by our industry peers and the Telecoms.com team," said Greg Raleigh, ItsOn CEO and founder. "ItsOn platform deployments with leading mobile operators throughout the world have modernized mobile network IT, providing consumers with a new personalized and instant mobile service experience.  With new end-user service plan models, on-device mobile commerce capabilities and an instant service creation environment, ItsOn's customers are easily adapting to changing market conditions with new consumer-focused digital experiences that grow subscribers and improve key business metrics." The panel of independent judges, including analysts from Ovum and Strategy Analytics, recognized ItsOn as a winner in the Best Cloud Innovation category. The Telecoms.com Awards Ceremony is one of the top recognized telecommunications industry events with nominations coming in from both operators and vendors in developed and emerging markets. The awards celebrate innovation, excellence as well as vision and set the benchmark for outstanding performance throughout telecom industry. "I would like to congratulate all our winners and indeed everyone short-listed from another very strong field of entries to the 2015 Telecoms.com awards," said Scott Bicheno, Editor of Telecoms.com. "Every winner can rightly claim to have made a significant impact on the telecoms industry in 2015 and it's great to see genuine innovation given the recognition it deserves." About ItsOn ItsOn is a proven leader in the carrier space, and enables wireless carriers to fundamentally change how mobile services are marketed, delivered and consumed. The company was founded in 2008, launched the world's first end-to-end solution for virtual policy and billing in 2014 and supports key carrier accounts such as Sprint and Virgin Mobile. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures and Verizon Investments. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter. ItsOn Press Contact: Caty Dickensheets for ItsOn 415.299.6218 itson@inkhouse.com


November 9, 2015

REDWOOD CITY, Calif., Nov. 9, 2015 /PRNewswire/ — A panel of executives from top telecommunications service providers – U.S. Cellular, Cablevision, Verizon, TeliaSonera, Comcast, Sprint and T-Mobile – has recognized ItsOn as a finalist for the Fierce Innovation Awards: Telecom Edition in both the BSS/OSS and Cloud Services categories. This recognition is part of a reviewed awards program from the publishers of FierceWireless, FierceTelecom and FierceCable, in which applications are evaluated based on technology innovation, financial impact, market validation, compatibility with existing networks, end-user customer experience, and overall level of innovation. The ItsOn platform has been recognized for how it transforms carriers into responsive and engaging Digital Service Providers by enabling them to deliver customized services and offerings directly to subscribers’ devices. Through cloud-based software, on-device intelligence and an intuitive Service Design Center, ItsOn’s technology allows carriers to deliver the mobile experiences that consumers have come to expect. “We’re proud that the distinguished panel of Fierce Telecom Award judges has recognized our innovation in these areas,” said Robert Oberhofer, VP of Product Marketing at ItsOn. “With competition increasing for our carrier partners and consumer expectations rising, operators across the globe have been recognizing our solution as the fastest way to provide new and innovative mobile experiences, drive business growth and achieve high customer satisfaction.” To learn more about ItsOn visit here: www.ItsOnInc.com. About FierceMarkets FierceMarkets, a division of Questex, LLC, is a leader in B2B e-media, providing information and marketing services in the telecommunications, life sciences, healthcare, IT, energy, government, finance, and retail industries through its portfolio of email newsletters, websites, webinars and live events. Every business day, FierceMarkets’ wide array of digital publications reaches more than 2 million executives in more than 100 countries. Current publications include: Energy: FierceEnergy; SmartGridNews.com; FierceWater Telecom: FierceWireless; FierceCable; FierceDeveloper; FierceOnlineVideo; FierceTelecom; FierceWirelessTech; FierceWireless:Europe /TelecomsEMEA, FierceInstaller; an Telecom Asia; Healthcare: FierceEMR; FierceHealthcare; FierceHealthFinance; FierceHealthIT; FierceHealthPayer; FierceHealthPayerAntiFraud; FierceMobileHealthcare; FiercePracticeManagement and Hospital Impact; Life Sciences: FierceBiotech; FierceBiotechIT; FierceBiotech Research; FierceCRO; FierceDiagnostics, FierceDrugDelivery; FierceMedicalDevices; FiercePharma; FiercePharmaAsia; FiercePharmaMarketing; FiercePharmaManufacturing; FierceVaccines and FierceAnimalHealth Enterprise IT: FierceBigData; FierceCIO; FierceContentManagement; FierceDevOps; FierceEnterpriseCommunications; FierceITSecurity and FierceMobileIT; Finance: FierceCFO; and FierceFinanceIT; Government: FierceGovernment; FierceGovernmentIT; FierceHomelandSecurity; FierceMobileGovernment; FierceCities and FierceGovHealthIT Marketing & Retail: FierceCMO; FierceMobileMarketer; FierceMobileRetail; FierceRetail; and FierceRetailIT. About ItsOn ItsOn is a proven leader in the carrier space, and enables wireless carriers to fundamentally change how mobile services are marketed, delivered and consumed. The company was founded in 2008, launched the world’s first end-to-end solution for virtual policy and billing in 2014 and supports key carrier accounts such as Sprint and Virgin Mobile. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures and Verizon Investments. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter. ItsOn Press Contact: Caty Dickensheets for ItsOn 415.299.6218 itson@inkhouse.com


September 28, 2015

Redwood City, CA, September 28, 2015: Dr. Greg Raleigh, CEO and founder of ItsOn Inc., will take the stage at The Telecom Council of Silicon Valley’s TC3 Summit on Wednesday, September 30 in Mountain View, CA. Dr. Raleigh will join a select group of entrepreneurs on the “Startup Success Stories” panel moderated by Derek Kerton, TC3 Summit Chair and Managing Partner of The Kerton Group. The Telecom Council of Silicon Valley’s TC3 event gathers together executives from across the wireless ecosystem for a two-day program focused on bringing more innovation to market faster. Dr. Raleigh, who pioneered modern MIMO and mobile cloud-client technologies, will draw on his experience as the founder of multiple successful startups and his current role as CEO of ItsOn. Given the rapidly increasing global demand from mobile operators for ItsOn’s breakthrough IT cloud solution, Dr. Raleigh will talk about ItsOn’s unique approach to innovating and partnering, including how a startup was ultimately able to deliver superior digital experiences to wireless subscribers. ItsOn provides an industry-leading service creation and management platform that enables carriers to respond more effectively to changing customer needs, and that is proving crucial as carriers discover they must quickly pivot to meet the challenges of evolving markets and new competition. Who: Dr. Greg Raleigh, CEO and founder of ItsOn What: “Startup Success Stories” panel When: Wednesday, September 30 at 1:45 p.m. PT Where: Computer History Museum, 1401 North Shoreline Blvd, Mountain View, CA If you’d like to register or learn more about this event, please go here. To request a meeting at the event, please email itson@inkhouse.com. About ItsOn ItsOn is a proven leader in the carrier space, and enables wireless carriers to fundamentally change how mobile services are marketed, delivered and consumed. The company was founded in 2008, launched the world’s first end-to-end solution for virtual policy and billing in 2014 and supports key carrier accounts such as Sprint and Virgin Mobile. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures and Verizon Investments. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter.