Telefónica Mexico to Roll out Innovative, ItsOn-powered Mobile Service

New wireless services will enable superior digital experience, increased control for mobile users

Redwood City, CA – February 9, 2016 – One of Mexico’s largest mobile operators, Telefónica Mexico, and mobile IT cloud solution provider, ItsOn Inc., today announced the launch of a unique suite of personalized wireless services that will be marketed via Telefónica’s Movistar brand and channels.

This new service will empower customers to instantly buy and manage mobile plans directly from their smartphones, giving them total control over their wireless bills. Telefónica Mexico will be the first Latin American mobile operator to offer ItsOn-powered, end-to-end digital services.

Telefónica Mexico is unveiling these new, innovative digital services under the “Movistar On” brand name and supporting the launch with a large consumer marketing campaign.

“Our customers want more control over their mobile plans and monthly bills, and the ability to purchase and manage services via their smartphones is extremely attractive to them,” said Hernan Ozon, Chief Marketing Officer for Telefónica Mexico. “ItsOn is the leader in providing this type of digital experience that is so important when engaging with customers. We also chose ItsOn’s solution because it allows us to quickly and flexibly design and deploy new services, offers and network access policies for millions of subscribers. These elements are part of our strategic initiatives to become more attractive to end users. They also enable us to more nimbly respond to rapidly changing market trends, helping us to can gain market share in the competitive wireless market.”

ItsOn’s platform virtualizes and automates key operator business and operational support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. Operators such as Telefonica Mexico can overlay ItsOn’s platform on top of their existing IT systems to efficiently launch innovative services, accelerate mobile commerce growth and provide an enjoyable digital consumer experience.

“We’ll be immediately powering Telefónica Mexico’s vision for delivering superior user experiences, through unprecedented control and transparency in how wireless network subscribers purchase, activate and manage their mobile plans and other associated mobile commerce purchases,” said Greg Raleigh, CEO and founder of ItsOn. “The ItsOn platform has been seamlessly integrated with the Telefónica mobile network to enable unprecedented user-friendly digital service offerings for the wireless market in Mexico. This global first provides Telefónica with powerful and disruptive digital service differentiation in the competitive Latin American wireless market.”

The market for mobile operators is evolving rapidly as new forms of competition grow and customer expectations continue to require instantly actionable service and commerce offers. The ability to deploy entirely different customized services in weeks instead of years, and to give customers more granular control over their services and spending, is becoming essential to operator success.

About Telefónica

Telefonica is one of the largest telecommunications companies in the world in terms of market capitalization and number of customers. With fixed and broadband networks, and an innovative portfolio of digital solutions, the company focuses its strategy on securing its leadership in the digital world. With operations in 24 countries and more than 327 million customers, Telefonica has a strong presence in Spain, Europe and Latin America, where it has an important growth strategy. Telefonica is a 100% listed company with more than 1.5 million direct stakeholders, and ordinary shares traded in different stock markets, including London and New York, among others.

About ItsOn

ItsOn is a proven leader in the telecommunications industry, having fundamentally changed how mobile services are delivered and consumed. The company launched its services platform for mobile operators in the U.S. and globally last year, and counts both Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA. For more information, please visit www.itsoninc.com or follow @ItsOnInc on Twitter.