ItsOn Named a “Cool Vendor” by Gartner

Vendors selected for the “Cool Vendor” report are innovative, impactful and intriguing

Redwood, Calif., May 18, 2016 – ItsOn, the leader of transformative SaaS solutions in the telecommunications industry, today announced it has been included in the list of “Cool Vendors” in the Communications Service Provider Operational and Business Infrastructure report by Gartner, Inc.

Gartner’s “Cool Vendor” reports evaluate vendors that are innovative and impactful in their respective industries to help inform clients stay ahead of the IT technology curve.

ItsOn’s end-to-end platform enables mobile network operators to rapidly evolve into modernized digital service providers (DSPs). Once deployed, ItsOn’s client-cloud architecture provides operators with the ability to engage with consumers in a highly contextual and personalized way while allowing carriers to design, test, launch and refine new digital services with unmatched agility. By offering the kind of digital experiences that consumers now expect, operators can meet or exceed the high engagement and personalization standards set by leading mobile application and over-the-top content providers.

ItsOn operates in North America, Latin America, Africa and the Middle East and counts top-tier operators such as Telefónica Mexico, MTN, Saudi Telecom Company, Sprint and Virgin Mobile among its customers.

“Consumers today expect more from their service providers: transparency, flexibility, control and ease of use across new digital channels. Carriers now accept and adopt digital transformation as a key part of their overall business strategy to address those expectations,” said Robert Oberhofer, VP of Technical Marketing and Sales at ItsOn. “We believe ItsOn’s operator deployments, combined with continued industry and analyst recognition like Gartner’s Cool Vendors report, validate our solution’s transformational impact.

Gartner subscribers can access the report here. For additional background on ItsOn, visit

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Gartner, Cool Vendors in Communications Service Provider Operational and Business Infrastructure, 2016, Norbert J. Scholz, Martina Kurth, Sylvain Fabre, Neil Osmond, Charlotte Patrick, 11 May 2016

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